The Impact of Digital on Restaurant Negotiations: How Restaurants Are Winning the Race

In the race to capture more sales, restaurants are turning to digital technologies to gain an edge over the competition. According to a study by Forrester, digital orders currently make up more than 30% of the market, representing some $100 billion in sales. Restaurants that have invested in digital capabilities have captured more than their fair share of demand in recent months.

This trend is only expected to continue as consumers become more comfortable using these technologies. As a result, restaurants need to be prepared to negotiate deals that reflect the growing importance of digital channels. Below are some ideas that restaurants can capture their share in this digital era.

Website: Make sure your website is optimized for search engine ranking. Optimization will ensure that potential customers find your restaurant when searching for places to eat online.

Digital Orders: Use digital ordering platforms to reach a wider audience. These platforms provide an easy way for customers to place orders and can help you boost sales.

Prioritize off-premises sales: Off-premises sales (takeout and delivery) are growing faster than on-premises sales. As a result, customers are increasingly expecting restaurants to offer these options.

Leverage data: Data is becoming increasingly important in the restaurant industry. Restaurants that have access to data on customer preferences and spending patterns will be better positioned to provide offers and deals that appeal to their target audience.

Invest in technology: Technology can help you streamline operations, reduce costs, and improve the customer experience. By investing in the right technology, you can set your restaurant up for success.

Digital technologies have had a significant impact on the restaurant industry and will continue to do so in the future. As a result, restaurants need to stay up to date on these trends and be prepared to adjust their negotiation strategies accordingly. By doing so, they will be in a better position to win the race for market share.

Need more restaurant marketing tips? Check out our blog on Communications in the Restaurant Industry: Improving Customer Experience.