The Impact of Digital on Restaurant Negotiations: How Restaurants Are Winning the Race
In the race to capture more sales, restaurants are turning to digital technologies to gain an edge over the competition. According to a study by Forrester, digital orders currently make up more than 30% of the market, representing some $100 billion in sales. Restaurants that have invested in digital capabilities have captured more than their […]
Communications in the Restaurant Industry: Improving Customer Experience
Restaurants are a vital part of the community. They provide a gathering area for individuals to share a meal. They also play an essential role in the economy, creating jobs and generating revenue. However, restaurants need to focus on providing a great customer experience to be successful. An excellent experience starts with good communication between […]
The Effects of Transaction Costs on Restaurant Supply Chains
Transaction costs can have a significant impact on restaurant supply chains. Transportation, inventory, and administrative expenditures are examples of these costs. This blog post will discuss how these costs can affect the restaurant industry. We will also look at some of the strategies businesses can use to reduce these costs. Transportation Costs One of the […]
How To Create an Online Versus Face-to-Face Brand Community for Your Restaurant
There are two types of brand communities: online and face-to-face. Both have their unique benefits, and businesses need to understand which type will work best for them. This blog post will discuss the differences between online and face-to-face brand communities and how restaurants can implement them both successfully! Face-to-Face Community Face-to-face brand communities are built […]
How Restaurants Can Foster Brand Community Through Social Media
If you are a restaurant owner, you know that fostering a sense of community among your customers is essential. After all, they’re the ones who will keep coming back to your establishment! One great way to do this is through social media. This blog post will discuss how restaurants can use social media to create […]
Restaurant Selection: Can You Influence the Consumer’s Choice?
When it comes to restaurant selection, consumers go through a process summarized into five steps: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Each step is essential in the consumer’s overall decision-making process. This blog post will discuss each step in detail and explain why it is crucial for restaurants. Consumer […]
Facebook Advertising for Restaurant Owners: Pros, Cons, and How-To
According to Forbes, for years, Facebook has been the most popular social media platform. It now has more than two billion active users. In addition, Facebook has many social media users, making it a popular medium for businesses. Nevertheless, Facebook advertising is a great way to reach out to potential customers who may not know […]
Restaurant Customer Journey Map: What Is It and Why Is It Important?
As a restaurant owner, you know that customer satisfaction is key to success. You may also be familiar with the concept of a customer journey map. But what is it, exactly? And why is it so crucial for restaurants? In this blog post, we will answer those questions and more! We’ll discuss a customer journey […]
Restaurants: Are You Only Monitoring Social Media? Here’s What You’re Missing Out On
You’re likely monitoring social media for reviews and complaints if you’re a restaurant owner. But are you also using social media to listen to what people are saying about your restaurant? Are you looking for opportunities to engage with customers and potential customers? If not, you’re missing out on a lot of valuable information. This […]
How to Build a Strong Restaurant Brand Personality: Tips From the Pros
When it comes to restaurant branding, personality is key. Consumers want to feel like they know the restaurants they visit, and that personal connection helps build loyalty. But how do you create a brand personality for your restaurant? And once you have one, how can you make sure it shines through in everything you do? […]