In a world where social media has a significant impact on the way people think and act, it’s no surprise that many businesses are turning to brand activism to market their products. But should restaurant companies be doing the same? There are pros and cons to consider before making a decision. This blog post will discuss both sides of the argument and help you decide whether or not brand activism is right for your restaurant business.

The Pro

On the one hand, brand activism can be a great way to connect with your target audience. For example, suppose you’re passionate about a cause that your customers cherish. In that case, they will appreciate your efforts and be more likely to support your business. Additionally, brand activism can help you stand out from the competition and build trust with potential customers.

The Con

However, there are also some risks to consider before jumping on the brand activism bandwagon. First and foremost, it’s essential to make sure that you’re genuinely passionate about the cause you’re supporting. If you’re not, your customers will see right through your efforts and may even be turned off by them. Additionally, brand activism can sometimes backfire if it’s not done correctly. For example, suppose you alienate your target audience or take a stand on a controversial issue. In that case, it could do more harm than good to your business.

Nike’s Brand Activism

For example, Nike’s recent brand activism campaign supporting Colin Kaepernick was met with praise and criticism. Some people loved that Nike took a stand on such an important issue. In contrast, others were offended by the company’s decision. As you can see, brand activism can be a risky proposition.

Final Thoughts

So, what’s the verdict? Should restaurant businesses include brand activism into their marketing strategies? The decision is ultimately up to you. Consider the risks and benefits of brand activism before making a decision. If you do decide to go down this route, make sure you’re genuinely passionate about the cause you’re supporting and that you execute your campaign correctly. Otherwise, you could do more harm than good to your business.

What do you think? Is brand activism right for your restaurant business? Share your thoughts in the comments below! Also, if you enjoyed this post, be sure to view our blog on how restaurants can tap into crowd culture.