Glocalization is a term that has been gaining popularity in recent years. But what is it, and why does it matter? Glocalization is the process of tailoring global goods and services to meet the needs of local populations. This process can be done by adjusting names, flavors, or even prices for each culture in which it’s sold. People from every corner want what they need most – not just an average experience but something unique that reflects their own identity while enjoying across borderlines!

Why It Matters

In 1980, Roland Robertson wrote about “glocalization” in the Harvard Business Review. First, he mentioned a mix of universalizing. Then, in the 1990s, he referred to how global trends were being adapted to local contexts. But the term has come to mean much more than that. Today, glocalization is homogenizing and preserving cultural diversity.

Business Glocalization

Glocalization is also beneficial for businesses. By understanding the unique needs of local populations, companies can tailor their products and services to meet those needs and increase sales. And as the world becomes more connected, businesses that can glocalize will be better positioned to compete in the global market.

Restaurant Glocaliztion

Marketing strategies must also be glocalized. Ads that work in one country may not be effective in another. For example, an ad that uses a local celebrity to endorse a product may be more successful in that country than an ad that uses a generic spokesperson.

Glocalization of your restaurant can take many forms. For example, you might decide to add local flavors to your menu. For example, if you’re a pizza restaurant, you could offer a spicy Thai pizza or a tikka masala pizza. You could also use local ingredients in your dishes. For example, you could source your tomatoes from Italy or your cheese from France.

You could also adjust your prices to reflect the local economy. For example, in a country with a high cost of living, you might charge more for your dishes than in a country with a low cost of living. Or you could offer discounts or promotions that are specific to each country.

Meet Local Needs

Whatever form glocalization takes, it’s important to remember that it should always be tailored to meet the needs of local populations. By understanding the unique cultural dynamics of each country, businesses can create products and services that are relevant and appealing to local consumers. And as the world becomes more connected, companies that can glocalize will be better positioned to compete in the global market.

Final Thoughts

Glocalization is a powerful tool that can help businesses reach new heights. By understanding and utilizing the concept, your company can create products that are tailored to the specific needs of each culture in which they’re sold. This will give you an edge over your competitors by making it easier for customers to connect with what you have to offer. Have you tried using glocalization in your business? If not, now is the time to start!

Are you looking to learn more about restaurant marketing? Check out our blog on how video restaurant marketing can help increase engagement and conversions.